News late last year that Kanye west and A.P.C were going to do a second collaboration came as no surprise. Kanye has been trying his hardest to diversify his genius by going into the cut throat world of fashion. In 2009 he collaborated with Nike to create the highly sought after Air Yeezy , after being soldout everywhere on release the reseller price tag skyrocketed to at least four figures over a few short years.
in 2011 Kanye showed the world his spring summer 12 womens collection named Dw on the catwalks of Paris fashion week. Named as a tribute to his late mother Donda West (pictured). Despite his efforts and reportedly pouring “millions” into this collection it was received poorly by fashionistas.
West was criticised for his over use of leather fur , low cut tops and even his placement of zips. another contributing factor to this total failure was the fact that a lot of the clothes did not fit well with the models giving the impression that everything was done last minute. one blogger wrote “yet a vast quantity of luxury materials can’t blind people to the lack of creative marksmanship”
Kanye didn’t close this chapter in his life and carried on trying to rub shoulders with fashion powerhouses. no one seemed to want to work with the epiphany of style aka Mr Yeezy.
It was only Jean Touitou (pictured) founder of A.P.C who took Yeezy seriously, he himself said he was “taking a risk doing a collection with Kanye”.
In SS 2013 the first menswear collection with A.P.C was born . It was a very minimalist and not quite innovative as people hoped for. The collaboration was quite controversial amongst “sneakerheads” and hip hop aficionados complaining about the overly priced “hip hop t shirt”, which was basically a plain white tee with the words A.P.C Kanye printed on the inside. The collection undoubtedly sold out quickly.
The second collaboration was unveiled during Paris fashion week 2014.
The FW14 line featured a very familiar look that we’ve almost certainly seen Kanye rocking in the past few months or so. The collection had a strong military and work-wear feel to it. A nice mix of green, washed denim and formal attire, but for us, the real standout pieces were the military jackets. Expect the collection to drop sometime in June/July at A.P.C. (check our Facebook, Twitter or Instagram for a heads up closer to the time).
This collection was well received by the fashion world and we may see more seasons in the future. A.P.C are all about quality, form and simplicity which is probably why the first collection sold out in the first place. right? It didn’t have anything to do with Yeezus surely.